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A Letter From The Desk Of 
Ese Eniwumide, London, UK
Hey Hey Lovely!

I wanted to write this letter to you today as I have a super important message that I felt led to share with you.

This is something I’ve been fortunate enough to discover...

after working with hundreds of female entrepreneurs.

Because like them, you took the big leap, and successfully started your own business. 


If you’re a coach / service based business owner who’s struggled growing your business…


Maybe you’re doing ok but your income is so damn inconsistent (despite doing ALL THE THINGS)….

Then this will be the most important letter you’ll read this year.
Here's Why...
What if I were to tell you that I truly believe there is a way for you to make twice as much as you’re making now, while working half the time...

Where you can scale your income predictability every-month; making more each and every month - no more "feast to famine" rollercoaster….

Where you're positioned as the "GO-TO" Expert - not just another coach, consultant or service provider...

Where you can simplify your business, saying goodbye to the crazy & complicated "self liquidating deadline evergreen webinar retargeting vortex" funnels (yep, you know the type) and still attract at least 50+ high ticket clients each month without fail...

And you can do this all whilst comfortably stepping into your role as a CEO who works ON her business and less IN it...

Plus remove all those stumbling blocks that have stopped you from doing this until now.

I’m talking about a simple, step-by-step and laser focused approach to generating consistent income by serving high ticket clients in your business and hence reclaiming your time.

The same approach that I’ve used to grow my multiple 6 figure business through which I sell my products and services...

And fully grow into my role as the CEO of my business (#GrowthCEO), focusing my energy on my genius zone that transforms the lives of my clients whilst delegating or automating everything else.

Sound interesting?

Hey, my name is Ese Eniwumide (pronounced Es-say, y’know, like the ones you write, only a million times more fabulous...YAS!) and ever since I developed my 4 pillar freedom framework, I’ve been able to build a successful lifestyle business.

Even with a degree in Economics and my 10 years in the Investment Banking industry, it was only when I implemented this framework (whilst on maternity leave… seems crazy, I know), that my otherwise slow business took off, generating over 6 figures in 6 months.

And since then it’s gone on to replace my well paid corporate salary, allowed me to live out my dream of running a successful impact-driven business, hire a rockstar team and have more freedom to spend with my family.

The success of this system has been so powerful that I've been honored to have received many awards, and invitations to speak and teach at numerous events, most recently Teachable's (the online course creator platform) semi-annual Summits in 2018 and then again in 2019. 

And now I get to impact the lives of thousands of female entrepreneurs across the world.

All this whilst being a busy mum to 2 of the most beautiful, joyful souls who inspire me to create this flexible and rewarding life we can enjoy together.

So I just love helping impact-driven female entrepreneurs grow their business with simplicity by attracting qualified high-ticket clients on autopilot and empowering them to fully step into their own as a CEO...

...resulting in more income, more impact and more freedom.
 But It Wasn't Always Like This...
Have you ever had a job that you hated

And I don’t mean the usual post weekend why-is-it-Monday hated, I mean If-I-just-get-clipped-by-a-car-not-enough-to-really-be-injured-but-just-enough-to-have-a-couple-of-weeks-off-work HATED! 

Yes, this was something I seriously discussed with my husband (fiancé then) who rightly told me I was crazy.

But that was my life in 2010 as a “successful” investment banker, who worked 16-18 hour days (no exaggeration) plus every weekend. 

Earning nearly a 6-figure salary that I didn’t even have time to spend and slowly slipping into depression.

So... I quit. 

I started my first business on maternity leave (yep I said first business as this crazy entrepreneur did this twice!)

But mistake no.1 was starting any ol’ business based on an idea and NOT my genius zone.

Although it won many awards and was in stores nationally and internationally (who knew, I was pretty good this 'growing a business' thang), but in a few short years, I fell out of love with it as I hated running a product based business with no real client interaction (I’m a huge extravert).

And sadly, after a massive personal loss of when my precious twins boys were stillborn, it was a chilling reminder of simply how short life is and it had such a profound effect on my view on life...I decided it was now or never.

So… take 2!

I took all I learnt, and my many years of transferable experience and became a business coach.

I mean, I always wanted to be a successful female entrepreneur... 

To earn what I was worth.

To impact millions of people’s lives for the better.

And to create a lifestyle for myself and my family that we loved.

But just as my first attempt at this entrepreneur thang didn’t quite go to plan...

The second time wasn’t smooth sailing either.

And maybe it’s a similar story for you too.

Especially when you've been in business for some time and know you stuff

Like, have you ever woken up in the morning, sat at your computer and thought…

“Wow, I thought I’d have made it by now?

I thought I’d have more financial freedom…

I thought I’d have more time with my family…

I thought I’d have more time for ME!

I’m working such long hours and seeing little to no results

I’m just so tired of chasing clients for my next sale…

Well if you have, you’re not alone.

When I first started really trying to grow my business, I didn’t sleep... I didn’t eat…spent so little time with my kids…I argued all the time with my husband and was just so overwhelmed.


Pretty intense right?

I mean, I wasn’t a newbie. I knew my genius zone, I had a service I was offering and of course, a LOT of ideas but I had no idea how to prioritise #AllTheThings. 

I’d finish a task…

And then I’d think, “what do I do next?”

I’d start working on (yet another) project…

And think, “Am I even working on the right thing?”

"How do I even know what to work on that’s moving my business forward?”

So even when I’d walk away from the computer…

I’d worry the second I did I’d be losing money.


I felt like I was on a constant roller coaster of feeling motivated and then stuck.

I'd have some traction in my business that resulted in some income, but it felt like I was working so hard for not a lot of money.

I felt like there were several paths in front of me and I had no idea which one is the best to take. 

All I wanted to do was grow my business (and profits) without losing my mind. 

Was that too much to ask?

But the more I looked at those who were having success, those who I aspired to be like, it hit me.

They were approaching their business in an entirely different way.

And it's because they were doing something I didn't.

I’m talking about…

A Whole Different Way of Generating Consistent Income….
Their entire approach and mindset towards their business was so drastically different to mine.

They had a system, a focus, a plan on how to actually make profit.

They were focusing almost all of their time on profit generating activities.

Specifically focusing on their easiest path to profit what would make them…

The MOST profit

In the LEAST amount of time

With the LEAST effort

And something even more alien to me… they were getting help!

A “VA” here, an “outsourced task” there and tailored business coaching.

Even though they weren't making millions (which I thought was the requirement) they were still getting paid help because they worked smarter by staying in their zone of genius and delegating the rest.

And in turn, they were...

Growing their business…

Growing their profits..

Growing as a CEO!

And me?... I was winging it. 


I was investing my time in things that didn’t matter - things that weren’t actually going to move my business forward.

I was playing the volume game of trying to get as many people to buy my lower priced offers rather than embracing what I now know to be the easiest path to profit…


And I was crazily doing it all on my own, trying to be the world's best juggler, as I told myself I couldn’t afford to get help as my income wasn’t consistent, and so wasted too much time in the process as I was tackling tasks wayyyy outside my genius zone.

But I realised it was because I didn’t know where I SHOULD be focusing my time at this stage of my business or how and what was best to delegate.

I felt so overwhelmed by tackling the big tasks that I got buried under the little ones.

And I wasn’t focusing on profit generating activities, because I didn’t even know what they were and was too “busy” hustling like crazy to find out.

But when I started to think differently, I started approaching my business in an entirely different way too…

I started focusing on the right things, in the right order, at the right time….

And when I started focusing on my easiest path to profit, that path of least resistance, that’s when things started to change.

I made a promise to myself to become an action taker and only focus on profit generating activities every day.

I hired a VA...

And slowly I began to gain momentum...

A $12k launch, a $30k launch, a $50k launch... then over 6 figures in 6 months.

I started getting invited to podcasts, summits and hired a team...

I was finally able to quit my job to follow my dreams...

To help take care of my family and aging mother... 

Go on holidays of a lifetime and my business not stop...

Be available to do the school runs, playdates and just be home more in general...

I even get the opportunity to run, with my husband, a couples retreat passion project for struggling marriages and support families here in the UK experiencing financial pressure.

Plus I get to do something that I love every day - serving a community of dedicated gorgeous women…

I get to impact the lives of hundreds of female entrepreneurs.
The reason I am sharing all this with you is because I want the same for you.

I don’t want you to have to go through the years of trial and error, and struggle like I did :-(

You’re here listening to me now as an impact-driven entrepreneur, ready to scale and YOU WANT MORE...

You’re an entrepreneur who wants a business that’s an asset… that brings you financial freedom

NOT a job that keeps you trapped at your desk for 12 hours a day, right?

What’s the point in owning a business that you can never take a holiday from without losing income?

Or a business that takes over your life and leaves you with no time to look after YOU or your kids the way you want to?

You know where you are... 

And probably where you want to be...

Do You Know How To Get There?
The truth is there's a LOT to learn…

Especially when it comes to successfully scaling your coaching or service based business to consistent $10k months and beyond.

Like how to:
  •  Fill your consult calendar consistently... so you can avoid the income rollercoaster.
  • Automate your client attracting booking system that generates leads on autopilot so you can predictably and consistently hit your monthly revenue goals… EVERY MONTH
  • Download your Genius Zone into a training program that people are willing to pay you for.... WITHOUT overwhelming them and getting a heap of refund requests.
  • Create and price an irresistible, scalable High-Ticket offer so you can finally break free from the 1:1 jail of solely trading time for money.
  • Deliver and teach your content in a way that makes sense to your students... so that they can achieve transformational results and become raving fans and ambassadors.
  • Create your signature expert framework that you will become known for and that positions you as an Industry Expert even if no one knows your name.
  • Build your rockstar team you can share the workload with so you can actually enjoy your business and finally TAKE. A. BREAK!
  • ​Get comfortable making the difficult decisions in your business (instead of crowd sourcing them in FB groups) and step up gracefully into your role as the CEO of your business.

Sounds overwhelming right?

I get it because, I also struggled with all these challenges when I first tried to scale my business to consistently hit $10k months


I had to work all this stuff out on my own early on with so much trial and error and it wasn’t exactly fun.

And don’t even get me started on understanding the tech that is needed to make this all possible.

It kinda felt like a jigsaw puzzle with so many pieces that I had to put together…

Without knowing what the pieces were or even where they were hiding, and yet another “guru” throwing in a new piece that I just had to have to be successful

You know, like webinars, blogging, vlogging, copywriting, fb ads, SEO, podcasts, email list, launching, every social media platform (I mean, what the hell is tiq toq?)... 

The list goes on...

If you currently feel like this and are struggling with overwhelm….

I can guarantee I have also felt the same way


What I discovered was all that it took was having ONE great strategy... 

That focused on building one bridge at a time…

ONE income source…

ONE traffic source…

ONE core message...

to could completely transform things.

A strategy tailored to your specific situation and business

To help you get from where you are to where you want to be.

For me, I was very fortunate to have a mentor very early on in this business who really set me up for success.

She literally rescued me when I was about to give up :-(


Well, she put together a clear roadmap for me that I could follow step by step, which helped me build momentum.

It wasn’t complicated but it was super effective…

…and what I have learned over the years is that FOCUS + ACTION = SUCCESS.

She gave me clear guidance and helped me remove all the distractions and overwhelm.

I didn’t realise it at the time…

But what my mentor gave me was a personalised “Profit Plan” that was....

The Ultimate Path to Profit Shortcut :-)
Since that moment where I was on the brink of burnout….

I have now been able to go on and do the same for hundreds of other female entrepreneurs.

Here are just a few testimonials I have received recently from my Growth CEOs….
A Personalised Profit Plan Makes All The
Achieving success as a coach and consultant is A LOT easier when:
  •  You have a roadmap
  •  You know the exact path to follow.
  •  You know the right steps to take…in the right order.
Having my own mentor put together a roadmap for me, at the time when I really needed to grow my business and leave my 9-5, made all the difference…

….and that’s why I want to do the same for you, but for FREE.
Introducing the 
Personalised Profit Plan Call
Since you’ve already taken action and are here reading this right now…

I’m pretty confident you’re an action taker and we have a fair bit in common :-)

Because of that, I want to invite you to have a free Profit Plan call...
So How Can I Help You…
Get From Where You Are To Where You Want To Be?
(Just like how my first mentor helped me.) 

I’m making myself available to a very small number of action takers, where I’ll jump on a call with you and: 
  • Discuss how you can build your very own successful coaching or consulting business. 
  • ​Resolve your biggest marketing and sales challenges once and for all.
  • ​Figure out exactly what is holding you back and any roadblocks that are in the way for you and your business. 
  • ​Then I’ll help you create your own Personalised Profit Plan to get results in the fastest time possible
So you can be confident in knowing exactly what you need to do in the next 30 days…. 

To start attracting and converting new clients fast. 

Check out what other #GrowthCEOs had to say after spending some time with me recently….

The [Profit Plan] call was such an eye opener for me. I’ve been so focused on trying to build and sell my lower priced offers, getting lost in overwhelm and I had this massive fear around selling (hence the tears on the call).

But I love everything you laid out in the call, about why high ticket makes sense and that selling doesn’t have to feel sleazy…selling = serving

I told my husband about the amazing call and that I know this is what I need to take my business to the next level… and he registered me without me knowing.

Sarah T. 
Wellness Coach & SomaYoga Practitioner


Now what I want is clear, what I need is clear, and I want to start now… 

I’m willing to do the work, I’m willing to put in the effort and I’m ready to invest to take my business to 7 figures cause now I know how it’s possible

Brittany B.
Relationship and Empowerment Therapist & Coach
So Why Would I Do This?
At this point, it’s really important to know why I’m making myself available to you for free… 

…and not charging you my regular hourly rate of $500 for a coaching call. 

The first reason is because this is my passion. 

And, in fact, it’s actually more than just a passion to me, I believe it's part of my purpose. 

To be able to play a part in seeing fellow female entrepreneurs just like yourself….

Growing their very own profitable lifestyle business 

And change the world by unlocking and transforming parts of other people's lives, with their own gift and genius zone is why I do what I do. 

So anytime I can jump on a call and help a coach or consultant overcome a client-getting challenge or limiting belief... 

Then it makes it all worth it for me. 

The second reason I am making you this generous offer for FREE is because…. 

It’s also how I attract my dream clients. 

There's sugar coating it...I'm a business coach


If at the end of your Profit Plan Call... 

I feel I can help you and that you might be a good fit for one of my programs…. 

I can discuss with you what that looks like and if you’d like to take it a step further... so we can work together more closely. 


You’re also free to leave at the end of the call with your step by step Profit Plan mapped out... 

To help you attract more clients and reduce the overwhelm in the next 30 days. 

I also want to take it one step further for you….
If You Think Your Time Was Wasted, Let Me Know and I’ll Also Immediately Give You $100 As Compensation.
This should provide you with complete peace of mind.

Especially if you are still on the fence about joining me on a call... so I can help you map out your Profit Plan for 2019 and get you on your path to profit in the next 30 days. 

And I get it., your time is super valuable but think about this for a second… 

The worst thing that can happen is that you get paid $100 for “wasting” 45 minutes... learning about a process and framework that will generate you a dream level of income. 

But the best thing that can happen is you decide to implement this tested system... 

Reclaim your time, banish the overwhelm and scale your business with exponential growth and consistent monthly income in 2019.

Either way, the odds are stacked in your favour.... 

So it’s literally impossible to go wrong with what I am offering you here. 

And really…
Who Else Would Do This?
NOBODY (...and I’ve checked). 

But I’m 100% ok with putting myself on the line like this because my coaching clients always get amazing results... 

As long as they do the work and take action. 


Now, as you can imagine, I’ll get A LOT of interest from this letter because of how many people will be reading it... 

So it’s important you read this next part very carefully…
This Opportunity Is Not For Everyone.
I can only help a specific type of coach and consultant on these Profit Plan Calls. 

So, in order for me to help, you need to meet this fairly stringent (but achievable) criteria. 

First, you need to have a legitimate business… 

In the coaching, consulting or professional services space. 

Think personal brands, authors, speakers, high ticket service providers. 

That means unfortunately no network marketers or e-commerce stores. 

The next criteria is that you need to already have some level of momentum

Which means you are already advertising or are open to advertising in your business…. 

Or you are currently coaching or consulting with clients in some capacity. 

Finally and most importantly.... you must now be ready to take things to the next level as a female entrepreneur.

If this sounds like you, now it’s your turn to decide… 

Say yes, and CLICK ON THE BUTTON BELOW and let us map out a Profit Plan tailored specifically for your business... 

But I must warn you, my time and capacity is a factor. 

So this opportunity is extremely limited. 


Because of the intense one-one-one time needed for these Profit Plan calls.... 

It is actually physically impossible for me to work with more than a handful of people.
Now at this point, I’m sure you’re excited about joining me for a FREE Profit Plan Call... 

But there also might still be some questions holding you back from making the right decision for you and your business. 

I want to help answer that for you now :-) 

I’ve taken the top questions I’ve been asked about the Profit Plan Call and popped them in below with the answers... 

In case you were wondering the same thing

Question #1: What stage of business should I be in? 

Such a great question... 

To be honest, it doesn’t matter. 

All you need to know is how you help people (your Genius Zone)... whether you’ve been operating in that for 25 years, or you’ve never had a client, that part is not important. 

As long as you’re a hardcore action taker with a Genius Zone at hand, you’ll have serious chances of success implementing the strategies inside The Profit Plan Call ;-) 

Question #2: What if I’ve never created a program or service? 

Again - no worries! I’ll be doing exactly that on the call - I will help you determine exactly what your program or service could be in your biz model. 

Whether it’s high ticket coaching, a retreat, a group training program, 1:1, Done-For-You or anything in between. 

I will be there to help you narrow down exactly what to focus on moving forward. 

Question #3: How long will the call last? 

You’ll have 45 mins with me - a good chunk of time, I know! 

All you’ll need is a paper and pen, and a can do attitude - of course. 

You can also schedule the call in YOUR timezone (you’ll see that on the booking page), so hopefully you can find a slot that works perfectly for you. 

Question #4 Will this work for a professional services business? 

Yes! These calls are exclusively for coaches, consultants AND professional service businesses. 

You can still have elements of Done-For-You but you may want to diversify and move onto more of an online space. Or you may just want to streamline your professional services - that works too

Question #5: Can I schedule it in my timezone? 

Yes! I work with ladies all around the world, that’s why these calls are so popular and fill out so quickly! 

If the calendar says ‘closed’ that’s because the spots are all filled up. But if there are spaces left, you’ll be able to choose which time slots are still available in your timezone. That way you can choose what works for you ;-) 

Question #6: Do I need to do anything to prepare? 

Just a little bit. 

I’ll send you through an application form - it’s basically just a questionnaire. 

That will help both you AND me prepare for the call, so we can jump straight into the nitty gritty together and not waste time :-) 

This application form is a prerequisite of the call, so if I don’t receive it before your scheduled appointment, we’ll have to cancel your call. It’s unfortunately a sign that you’re not a action taker, so please take the time to fill out your short application form as soon as you register. 

Question #7: How long is this opportunity available for? 

I can’t say an exact time or date. This is only available until all the spots are filled, and you’ll be able to see that when you hit the calendar page to book. But from experience, it won’t be available for long. 

So, with that being said.... 

Please understand that the window of opportunity to secure one of these limited spots... won’t be open for long. 

When they’re gone, they’re gone. 

So click the button below to secure your call so we can help you create the ultimate shortcut to consistent monthly profit... 

Your very own Personalised Profit Plan for 2019.

I’m so honored to have you read my letter today, friend…

If you'd like to take advantage of this limited time offer, click the button below before it expires. 

Speak soon,

Ese Eniwumide xx

P.S. If, like me, you have a tendency to skip straight to the bottom of a letter like this to find out what it's all about...

Let me give you a quick recap of what went down...

Because I truly believe there is a way for you to make twice as much as you’re making now, while working half the time…

Using a simple, step-by-step and laser focused approach to generating consistent income by serving hight ticket clients in your business and hence reclaiming your time...

(Just like how my first mentor helped me.) 

I’m making myself available to a very small number of action takers, where I’ll jump on a call with you to help you create your own Personalised Profit Plan to get results in the fastest time possible…

So you can be confident in knowing exactly what you need to do in the next 30 days…. 

To start attracting and converting new high ticket clients fast. 

We're going to cut through some of the overwhelm that you are currently feeling in growing your business and creating consistent income (think $10k months and beyond)

If at the end of your Profit Plan Call... 

I feel that I can help you and that you might be a good fit for one of my programs…. 

I can discuss with you what that looks like and if you’d like to take it a step further... so we can work together more closely. 


You’re also free to leave at the end of the call with your step by step Profit Plan mapped out... 

If you think your time was wasted, let me know and I’ll also immediately give you $100 as compensation.

I can only help a specific type of coach and consultant on these Profit Plan Calls...

Those in the coaching, consulting or professional services space, already advertising (or are open to advertising) your business or you are currently coaching or consulting with clients in some capacity. 

And if you’re now ready to take things to the next level as a female entrepreneur.

This opportunity is extremely limited because of the intense one-one-one time needed for these Profit Plan’s actually physically impossible for me to work with more than a handful of people.

So if you are tired of playing small and ready to gracefully step into your CEO role and scale your business with simplicity and consistency, then click the button below to BOOK YOUR CALL!
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